Michael Ferre’s journey with Chopped Leaf began in 2017, when he started working alongside his cousin at their Chopped Leaf restaurant in Calgary. He used that time to learn the ins and outs of the business so when we had the opportunity to become a Chopped Leaf franchisee in Medicine Hat in 2018, he was ready to go!

Marketing with Purpose

Each of Ferre’s two Chopped Leaf locations in Medicine Hat serves a unique community, but both share the same goal: providing a welcoming experience and building strong local ties. He focuses his marketing on partnerships that align with Chopped Leaf’s values and provide measurable results. He collaborates with local sports organizations like the Medicine Hat Tigers and Medicine Hat Mavericks, using initiatives such as coupon offers on game tickets and in-arena advertising to directly track engagement.

He also applies this results-driven approach to catering by distributing menus with discount incentives to nearby businesses — an effort that quickly turned into repeat orders. By prioritizing targeted, trackable outreach, he is able to see when his marketing dollars make an impact.

Relationships that Matter

Beyond traditional marketing, customer relationships are at the heart of Ferre’s success. His team emphasizes friendliness, consistency, and connection — remembering regulars, engaging with nearby workplaces, and creating an atmosphere that keeps people coming back.

Ferre likens Chopped Leaf to the “Starbucks of the salad industry” — where guests return not just for fresh, feel-good food, but for the personalized experience that comes with it.