The QSR is the first to include the brand-new SunRype snacks on its menu.

By Christopher Lombardo // September 26, 2024

Fast-casual chain Chopped Leaf will be incorporating Lassonde products into its kids combos to help grow its core demographic of young families.

Chopped Leaf’s new campaign features menu additions of Lassonde products such as fruit-to-go snack SunRype and Oasis juice boxes. According to Karen Paradine, Chopped Leaf’s head of marketing, the brand is “making [its] kids menu more robust in order to be a destination during the dinner daypart.”

Paradine says Chopped Leaf saw value adding a drink, side and treat to its menu of mini-wraps, quesadillas, salads, grilled cheese and bowls. The reason behind the partnership is that both Chopped Leaf and SunRype, a B.C.-based division of Lassonde and its Oasis juice box lines, share a commitment to wholesome ingredients, she adds. “We’re the first fast-casual restaurant to include these brand-new SunRype snacks on our menu.”

The Chopped Leaf media tactics include organic social post, emails to subscribers, website banner, online ordering, third-party delivery, in restaurant POP, counter card and digital multimedia broadcasting (DMB). SunRype will be investing in a social ad to promote the kids combo, which will go live in October. Agency partner Crew facilitated the connection between Lassonde and Chopped Leaf, while Touché is the media agency of record at Lassonde.

The Chopped Leaf chain, which has 115 locations across Canada, unveiled a brand refresh this past summer to celebrate 15 years in operation.

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